Freedom From the Feed is a PSA campaign I created for my Advertising Design course focused on the negative effects of excessive social media use. The campaign was designed to encourage people to disconnect from their screens and be more present in their everyday lives.
I photographed and edited the imagery used in the poster and Instagram carousel in Adobe Photoshop, while the website image was sourced from Unsplash. I created the logo in Adobe Illustrator, designed and manually mocked up the charging station in Photoshop, and developed the remaining campaign materials in Adobe InDesign. Existing mockup templates were edited for the poster and social media images.
For more information about my research, planning process, and the assignment specifications, view my creative brief below.
