For my Brand Identity Design course, I developed a comprehensive rebrand for Rocket Fizz, a retro-themed soda and candy franchise. The project resulted in a 23-page brand manual featuring logo specifications, stationery, and a range of supporting brand applications.
I used a combination of Adobe Illustrator, Photoshop, and Figma throughout the design process, with the final brand manual assembled in Adobe InDesign. At the end of the manual, you can also view my creative brief along with additional details about the project.
Below are larger images of the website for a clearer view.
Creative Brief
AI Disclosure
Gemini AI was used to create the mockup images for the Section Signs and Bulk Candy Bag Holder. The original vector designs I created in Adobe Illustrator are shown below. The remaining mockups were produced using Adobe Photoshop templates.
